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TikTok Grants Viewers Power to Reduce AI-Generated Content in Their Feeds

TikTok is introducing a fresh option that allows them to reduce the amount of AI-created content appearing in their streams. This initiative comes as the platform disclosed that it presently contains more than 1 bn content made with AI.

Testing and Rollout

The update is undergoing trials over the following weeks before a full-scale launch. This development coincides with a increase in AI content, driven by new AI video creators.

AI Proliferation Online

It has been noted that approximately a tenth of the most rapidly expanding content creators on a popular video site exclusively feature content made by AI. A large amount of this output is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is typically nonsensical or dreamlike.

“We know from our community that numerous viewers appreciate content made with AI tools, from computer-generated images to informative clips, and we intend to give people the power to increase or decrease of that, depending on their own likes,” commented a spokesperson.

AI on the Platform

The service shared that there are currently 1.3bn videos on its service tagged as AI-generated. Overall, in excess of 100 million media items are submitted to the platform each day, making AI-generated material a limited part of its overall inventory.

Customizing Your Feed

Viewers will be in a position to decrease or raise the level of AI-generated videos they view by accessing the “manage topic” setting in the platform and choosing the AI content topic. Further subjects that are already be adjusted under the tool encompass politics, style, beauty, and choreography.

Platform Guidelines

TikTok’s policies mandate users to identify convincing artificially created content, and it forbids malicious fake videos of well-known individuals or crisis events. Any believable AI video that is unmarked can be removed under its community policies.

Furthermore, the platform will now attach an artificially created tag to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This measure is aimed to help prevent users from trying to evade the tagging system.

Educational Initiatives

The platform is furthermore introducing a two million dollar educational fund for experts and institutions to develop educational content about ethical AI use. This initiative will benefit non-profit groups dedicated to training programming and robotics.

Moderation Strategy

The video-sharing app has supported its moderation strategy, amid controversy over proposals to lay off numerous content moderators in the United Kingdom. TikTok is expected to eliminate a significant number of roles in its trust and safety division in London, with trade unions and online safety experts raising concerns that staff are being displaced by automated systems.

A trust and safety lead stated that people-led review would remain essential, but automated tools can protect employees by filtering out the most graphic content before it has to be seen by humans. The company stated a significant reduction in disturbing and violent content reviewed by safety staff over the last 12 months due to intervention by its machine learning processes.

It is vital to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is why a lot of the machine support is proving valuable work at speed.”
About the author

Melody Nelson

A German gaming analyst with over a decade of experience in online casino reviews and regulatory compliance.

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